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Simple products are not tested on animals. It is a policy of Simple not to undertake any animal testing during the development of its cosmetic and toiletry products.
Simple has never sponsored, either directly or indirectly, animal testing of any of our products nor of the ingredients used in their manufacture. A great deal of research and development is conducted on the formulation of all our products within the Simple range. We do this by only using known ingredients that have an established and satisfactory safety record. In addition, all Simple products and ingredients are subject to full product safety clearance in compliance with the European Cosmetic Directive. Should further research be required on a particular product or ingredient, we can confirm that as a responsible manufacturer, suitable non-animal testing techniques are employed.