FAQs - Product Information

The best way to care for your skin is to know as much as you can about it. This includes the products you use and how you should use them. For a clearer understanding and clearer, smoother skin - here is the Simple Truth.

How long can I keep my Simple products once it's opened?

There is now a symbol on the back of pack (PAO – period after opening) which looks like a jar with an opened lid, this tells you how long you can keep an opened product. It is important that the product is stored with the cap firmly screwed on.

How long can I keep my Simple product unopened?

Any Simple product can be kept unopened for 36 months from date of manufacture, shown by the four-digit batch code number on the side of the pack. The first number is the year of manufacture. For example, 7 is 2007. The other three numbers refer to the date within the year that the product was manufactured.

Is Simple antiperspirant safe?

You may have seen stories in the media or online suggesting a link between antiperspirants and breast cancer. Cancer is a complex issue and there is no evidence to suggest that one single factor is responsible for the disease. A large number of scientific studies have investigated cancer risk factors. However, there is no reliable evidence to suggest that the use of underarm deodorants or antiperspirants containing parabens or aluminium can be a risk factor.

This has been confirmed by national cancer charities and other authorities (including Breakthrough Breast Cancer and Cancer Research UK) that consider these false allegations detract from the search for the true causative factors and divert attention away from action that should be taken on other risk factors associated with breast cancer.

How can your products be 100% perfume- and colour-free – when some contain a known fragrance like Lavender?

All natural odours come from essential oils, which are used in the products for the skincare benefits they provide. None of our products contain synthetic fragrances.

Do you have any active ingredients in your products?

We have active ingredients in many of our products. They have only been included for their performance tested intrinsic benefits and are all naturally derived.

What does it mean if a product has been Dermatologically Approved?

This offers extra reassurance that products have undergone the same, or even more stringent, tests than dermatologically tested products. Our products are examined at an independent testing house and the results are validated by an independent dermatologist to verify that they are safe to use.

What does hypoallergenic mean?

There is no industry standard definition for hypoallergenic. Simple products claiming hypoallergenic properties have been tested via HRIPT (Human Repeat Insult Patch Test) by an independent testing house.

Many products claim to be suitable for sensitive skin and surely the safest are organic. How can I be certain your products are the gentlest?

Most brands have variants that are suitable for sensitive skin. However, they still contain the two most common irritants to the skin: perfume and colour. Organic products are not about safety or mildness; organic simply refers to the source of ingredients. Simple products have no perfume or colour and have been extensively tested to minimise irritation to the skin.

Any plans to remove the foaming ingredients in the face wash products?

We do not have any plans to remove the foaming ingredient from our face wash products.

How long has Simple been manufactured?

Our very first products were launched in 1960.

Are the wipes biodegradable? Will they be?

They are currently not biodegradable. However, it is something we are planning to change within the next two years.

Are none of your products natural as they contain known ’irritants’ such as Sodium Laureth Sulfate?

Sodium Laureth Sulphate (SLS) is a detergent used in many cosmetic products for its cleansing properties. Some Simple products contain small quantities of this ingredient. Rigorous consumer testing shows it is perfectly safe for sensitive skin, causing no long-term irritation or risk.

You don't include any advanced technology such as AHAs/Liposomes etc. Why not?

We only include advanced technology which has a proven safety profile and which minimises irritation to the skin.

You also use Parabens. What's the story behind recent press reports stating they cause cancer?

Parabens are a class of substances widely used as preservatives to prevent product deterioration. Scientific studies have demonstrated that low levels of Parabens are safe both for human health and the environment.