Simple products are not tested on animals. It is a policy of Simple not to undertake any animal testing during the development of its cosmetic and toiletry products.

Simple has never sponsored, either directly or indirectly, animal testing of any of our products nor of the ingredients used in their manufacture. A great deal of research and development is conducted on the formulation of all our products within the Simple range. We do this by only using known ingredients that have an established and satisfactory safety record. In addition, all Simple products and ingredients are subject to full product safety clearance in compliance with the European Cosmetic Directive. Should further research be required on a particular product or ingredient, we can confirm that as a responsible manufacturer, suitable non-animal testing techniques are employed.

The maker of Simple, Accantia Health & Beauty Ltd, is an active member of the CTPA (Cosmetic, Toiletry and Perfumery Association), which has continuing dialogue with organisations such as RTSPO (Roundtable on Sustainable Palm Oil) in order to try and encourage sustainable production of toiletry ingredients.

The Simple range of products is free of animal-derived ingredients, with the exception of Simple Pure Soap , which contain Sodium Tallowate. All other products including the Simple Facial Cleansing Bar are animal-free.

No, our products only contain Glycerine from vegetables.

Vitamin A helps to improve skin elasticity and stimulate collagen formation, helping to repair even sun-damaged skin. It also helps to reduce wrinkles caused by exposure to UV light.

It is important to protect your face from premature ageing by using skincare products that contain UV filters to combat the sun's rays, plus anti-oxidant Vitamin E to protect against environmental influences such as pollution. Try the Simple Regeneration skincare range to help your skin resist the first signs of ageing.

The Simple Regeneration range contains these nurturing ingredients:

• Green Tea, an anti-oxidant which ‘eats' free radicals, which are responsible for speeding up the ageing process
• Oat Beta Glucan, a natural anti-irritant, which helps to stimulate the skin’s immune system, strengthening its ability to protect itself
• Natural Mushroom Extract, which has an astringent and pore-refining effect on the skin to improve texture and tone
• Vitamin E, an anti-oxidant that protects skin from external influences such as air pollution. It preserves skin moisture and contributes to the elasticity and health of the skin. It can also help slow down ageing and speed up healing of the skin
• Pro-Vitamin B5, which improves and increases the moisture retention capacity of the skin, allowing dry skin to stay supple and elastic longer. It has anti-inflammatory and anti-itching properties and stimulates skin regeneration.

Simple Regeneration Plus Advanced Anti-Ageing Formula combines Natural Iris Flower Extract with a vitamin and mineral complex to help reduce wrinkles and firm skin. Plus, a natural anti-irritant Phycosaccharide that helps protect even the most sensitive skin from irritation and maintains skin’s natural balance.

Simple Energise Body Polish contains a blend of natural Orange and Lemon Citrus Oils, which revive and refresh with a subtle uplifting aroma, and Peach seeds that help smoothen skin.

Simple Relax Body Wash contains reviving Geranium Oil and soothing Lavender Oil.

Simple Soothe Shower Cream contains Aloe Vera and Rosemary Oil, which help soothe, restore and pamper your skin.

There are three Bath and Shower products, which pamper and deliver a choice of benefits:

• Hydrating, to moisturise skin – Simple Relax Body Wash, Simple Soothe Shower Cream
• Refreshing, to revitalise and invigorate skin –Simple Energise Body Polish

All our products are 100% perfume- and colour-free. They contain only natural active ingredients as our consumers need caring products for their delicate skin.

Yes, the haircare range follows the Simple philosophy.

Our Frequent Shampoo and Conditioner include Calendula, Chamomile and Pro-Vitamin B5.

All of our products are soap-free, except for Simple Pure Soap and Simple Facial Cleansing Bar.

The Simple range of products is free of animal-derived ingredients, with the exception of Simple Pure Soap, which contains Sodium Tallowate. All other products including the Simple Facial Cleansing Bar are animal-free.

The term 'alcohol' only means the ingredient has been distilled during its manufacture. Ingredients like 'Cetyl Alcohol' are not connected with the drinking beverage, alcohol. However, this alcohol is used in cosmetic products but will be specifically listed as 'Alcohol', 'Alcohol Denat' or 'Ethyl Alcohol' on the product label.

These ingredients are not used in Simple products, with the exception of Simple Deodorant Roll-on as without this ingredient, the deodorant will not dry.

Pro-Vitamin B5 improves and increases the moisture retention capacity of the skin, allowing dry skin to stay supple and elastic longer. It has anti-inflammatory and anti-itching properties and stimulates skin regeneration.

Vitamin E, an anti-oxidant, is often obtained from wheat germ, vegetable oils or plants such as almonds, kiwi fruits and mangos. Anti-oxidants protect skin from external influences such as air pollution. It preserves skin moisture, and contributes to the elasticity and health of the skin. Vitamin E can also help slow down ageing and speed up healing of the skin.

Derived from almonds, easily absorbed into skin and a lubricant, almond oil keeps skin supple. It’s also a great emollient for softening, conditioning and moisturising the skin. It is a light, non-greasy, penetrating oil that is excellent for all skin types.

Originally from Asia, now cultivated in the USA, Brazil and Israel, the grapefruit tree is a glossy leafed tree around 10 metres high with white flowers. Oil glands are embedded deep within the peel of the grapefruit and yield a small amount of essential oil. Grapefruit oil tones skin and tissue; it also helps oily skin.

Phycosaccharide is a marine botanical anti-irritant that calms and soothes the skin whilst strengthening the natural protection of young sensitive skin.

Witch Hazel is obtained from the twigs of the hamamelis virginana tree. It has astringent properties, removes excess surface oils from the skin and has cooling and antiseptic qualities.

Oat Beta Glucan is a natural anti-irritant, which helps to stimulate the skin's immune system, strengthening its ability to protect itself.

Green Tea is used in Simple Regeneration Age Resisting Day Cream and Simple Regeneration Age Resisting Night Renewal. It is a natural anti-oxidant extracted from unfermented leaves of the Camellia Sinensis Tree, found in Asia. Green Tea has been proven to have twice as much anti-oxidant power as Vitamin E, so it's great to use in your skincare regime.

Chamomile is used extensively in skincare products for its essential oil azulene, which acts as an emollient, anti-inflammatory, skin-soothing agent and provides anti-oxidation.

Natural loofah helps to purify, improve skin tone and stimulate your circulation.

Ginkgo Biloba, used in Simple Regeneration Age Resisting Night Renewal, is derived from one of the world's oldest living trees, which has a lifespan of over a thousand years. Ginkgo Biloba is good for your skin because it contains anti-oxidants, which can help fight the signs of ageing caused by the environment. On top of that, it also improves blood flow to the cheeks, which means healthier, rosier skin.

Natural Mushroom Extract has an astringent and pore-refining effect on the skin to improve texture and tone.

Zinc helps to reduce the production of excess oil.

Natural Antibacterial helps to prevents blemishes.

Natural Plant Granules are used as a natural exfoliant, which buffs the skin to reveal smoother, more even skin.

There is now a symbol on the back of pack (PAO – period after opening) which looks like a jar with an opened lid, this tells you how long you can keep an opened product. It is important that the product is stored with the cap firmly screwed on.

Any Simple product can be kept unopened for 36 months from date of manufacture, shown by the four-digit batch code number on the side of the pack. The first number is the year of manufacture. For example, 7 is 2007. The other three numbers refer to the date within the year that the product was manufactured.

You may have seen stories in the media or online suggesting a link between antiperspirants and breast cancer. Cancer is a complex issue and there is no evidence to suggest that one single factor is responsible for the disease. A large number of scientific studies have investigated cancer risk factors. However, there is no reliable evidence to suggest that the use of underarm deodorants or antiperspirants containing parabens or aluminium can be a risk factor.

This has been confirmed by national cancer charities and other authorities (including Breakthrough Breast Cancer and Cancer Research UK) that consider these false allegations detract from the search for the true causative factors and divert attention away from action that should be taken on other risk factors associated with breast cancer.

All natural odours come from essential oils, which are used in the products for the skincare benefits they provide. None of our products contain synthetic fragrances.

We have active ingredients in many of our products. They have only been included for their performance tested intrinsic benefits and are all naturally derived.

This offers extra reassurance that products have undergone the same, or even more stringent, tests than dermatologically tested products. Our products are examined at an independent testing house and the results are validated by an independent dermatologist to verify that they are safe to use.

There is no industry standard definition for hypoallergenic. Simple products claiming hypoallergenic properties have been tested via HRIPT (Human Repeat Insult Patch Test) by an independent testing house.

Most brands have variants that are suitable for sensitive skin. However, they still contain the two most common irritants to the skin: perfume and colour. Organic products are not about safety or mildness; organic simply refers to the source of ingredients. Simple products have no perfume or colour and have been extensively tested to minimise irritation to the skin.

We do not have any plans to remove the foaming ingredient from our face wash products.

Our very first products were launched in 1960.

They are currently not biodegradable. However, it is something we are planning to change within the next two years.

Sodium Laureth Sulphate (SLS) is a detergent used in many cosmetic products for its cleansing properties. Some Simple products contain small quantities of this ingredient. Rigorous consumer testing shows it is perfectly safe for sensitive skin, causing no long-term irritation or risk.

We only include advanced technology which has a proven safety profile and which minimises irritation to the skin.

Parabens are a class of substances widely used as preservatives to prevent product deterioration. Scientific studies have demonstrated that low levels of Parabens are safe both for human health and the environment.

Unless the soap is a specific cleansing bar soap, you shouldn't use soap to wash your face, as soap designed for use on your body may be too harsh for sensitive facial skin. Try to use a Simple cleanser that is suitable for your skin type. Visit our What’s Right For You section to find a product that's right for you.

Think about your skin type and how much time you have to spend on your skincare regime. Cleansing wipes, gels, washes and foams are ideal for a fast morning cleanse. Washes are also well-suited to normal and oily skin types. Cream cleansers are great if you have dry skin as they both moisturise and cleanse. Simple has a range of cleansers to suit everyone. Visit our What’s Right For You section to find a suitable product.

It is important to cleanse your skin daily so it is free from pore-clogging grime and grease. Of course, to make things easier for you, you can use Simple Cleansing Facial Wipes for an effective and quick solution. It’s perfect, it’s convenient to use when you’re on holiday, in a cab, at a gym, at a club or wherever your exciting lifestyle takes you.

Even if you don't wear make-up, your skin is still faced with pollution, dust and bacteria throughout the day. Cleansing is therefore a vital part of your daily skincare regime as it rids the skin of impurities. For a quick and convenient cleanse, try Simple Cleansing Facial Wipes.

You can just use cleanser or wipes to remove make-up. However, as eye make-up remover is specifically formulated to remove mascara, it is more effective. Simple Conditioning Eye Make-up Remover is a gentle and effective formula, which will remove even waterproof mascara.

Nighttime is when your skin begins its renewal process. Sleeping with make-up on can cause blemishes and premature signs of ageing. Your skin needs to breathe at night but make-up clogs your pores, which can cause blackheads and breakouts. If you can't manage to cleanse, tone and moisturise, try leaving a pack of Simple Cleansing Facial Wipes by the side of your bed so that you can quickly wipe away impurities in seconds before you go to sleep.

Yes, toner removes the last traces of make-up and dirt. It is a treatment in its own right, which conditions the skin and prepares it for other skincare treatments. Simple Soothing Facial Toner is the perfect finish to your cleansing routine. Alcohol-free and pH balanced, it refreshes your skin without drying.

Using a moisturiser will stop your skin from drying out by stepping up oil production. For oily and acne-prone skin, use oil-free moisturisers such as Simple Oil Balancing Moisturiser, so you won't add more oil to the problem.

The skin has time to relax at night and the regeneration process of cell division occurs to a greater extent at night than during the day. It is important to support the regeneration process at night. You should therefore provide the skin with enriched creams, such as Simple Regeneration Age Resisting Night Renewal.

The skin around the eyes is delicate and thin. This is usually the first place that you develop fine lines and wrinkles. It is recommended you start using eye creams in your mid twenties, as it is easier to prevent the lines from occurring than it is to treat them once they have appeared.

Simple Regeneration Age Resisting Eye Cream contains Green Tea, a natural anti-oxidant with Oat Beta Glucan to help stimulate the skin's immune system, reinforcing its ability to renew itself. It also contains Sodium Hyaluronate and Mushroom Extract to help firm and reduce puffiness around the eyes; natural Ginkgo Biloba; and, Pro-Vitamin B5 to help repair, protect and strengthen the skin around the delicate eye area throughout the day.

It is essential to cleanse your skin daily to clear away dirt and bacteria. However, you're overdoing it. Cleansing changes your skin's balance with the environment by stripping protective oils that act as natural barriers to the elements. Overuse of skincare products may bring about sensitive skin or cause your skin to have breakouts. To avoid this happening, cleanse twice a day using a gentle cleanser such as Simple Purifying Cleansing Lotion.

If you have oily skin, use a wash such as Simple Oil Balancing Exfoliating Wash rather than a cream cleanser. Follow with Simple Soothing Facial Toner to purify the skin and remove any last traces of make-up and dirt. Finally, moisturise with a light, oil-free moisturiser - Simple Oil Balancing Moisturiser, for instance. Taking care of your oily skin and using the correct products will help your skin look fresh, clean and healthy whilst also helping to reduce pore size.

Firstly for cleansing, people with dry skin should use cream cleansers, such as Simple Purifying Cleansing Lotion, or a wash alternative like Simple Moisturising Foaming Facial Wash. Then tone your skin using Simple Soothing Facial Toner. When choosing a moisturiser, make sure you pick a rich one, such as Simple Restoring Night Cream .

Even if you have oily skin, it's still important to use a moisturiser, as skin still needs to be hydrated. Make sure you use an oil-free moisturiser, such as Simple Oil Balancing Moisturiser.

Sebum, a substance that sits around in your pores, is ideal food for bacteria normally present in and on your skin - icky, but true. Pores become blocked with debris and the bacteria multiply, setting the scene for nasty blackheads, whiteheads and spots. Try regular cleansing and using products that contain an anti-bacterial ingredient to combat the problem, such as Simple Oil Balancing range.

You have got combination skin. This skin type is usually oily across the T-zone (forehead, nose and chin) but with dry patches on the cheeks. To care for your skin, make sure you cleanse twice a day using a wash cleanser such as Simple Refreshing Facial Wash Gel, Simple Soothing Facial Toner , then apply Simple Hydrating Light Moisturiser on your cheeks and Simple Oil Balancing Moisturiser across your T-zone.

Traditional soaps and cleansers for oily skin use harsh ingredients to strip away your natural oils. Your skin defends itself against this dryness by producing even more oil, creating a vicious cycle. Instead, try a mild wash to rinse away dirt and debris. Occasional exfoliation will help to remove dead skin cells and unblock pores to leave skin soft and smooth.

Your skin's sebaceous glands produce sebum, a natural oil that helps to keep skin soft, supple and healthy. Emotional or external triggers - stress, stimulants, hormones, oil-stripping products and even the weather - can make the glands overproduce oil at times. These glands are more concentrated on your forehead, nose and chin. A shiny T-zone with dry cheeks is not unusual.

Your skin’s moisture requirements increase in a colder environment, as the conditions can make your skin dry. It is recommended you use richer moisturisers in such an environment to keep your skin hydrated and moisturised. Try Simple Hydrating Light Moisturiser and Simple Restoring Night Cream to keep your skin soft and supple and free of dry patches. Visit our What’s Right For You section to find the product suited for you.

The Simple Suncare range is unique because it offers specific formulations to protect the skin from UV rays. It also contains the natural anti-irritant Helioflower, which enhances the body's own resistance to allergies.

Protecting skin from UV damage is the fundamental function of suncare products. However, the ingredients these products contain can lead to skin sensitivity. That's why Simple Suncare avoids sunscreens known to irritate the skin – along with fragrances and unnecessary colours, as these can also cause photosensitivity. We also undertake Skin Irritations Studies with The Consumer Product and Clinical Testing Research Unit, using nearly 10,000 volunteers.

The skin on the face is more delicate and is more exposed to the damaging effects of the elements, including the sun than the rest of your body. The face, neck and hands are the most vulnerable areas, and where you will first begin to see the signs of ageing. Facial sunscreens are specially formulated to protect the delicate skin on your face from the signs of sun-induced ageing. Simple Suncare Hydrolotion Face Protector (SPF 40) is oil-free, non-pore blocking and suitable for use under make-up.

Ultra-violet radiation is energy from the sun that reaches the earth in the form of ultraviolet rays. There are three types in total – UVC, UVA and UVB. UVC rays are filtered out by the ozone layer whilst the latter two affect the skin. UVA rays penetrate the skin, assisting the breakdown of collagen and elastin, which leads to premature ageing and photo damage. The star rating system indicates the level of UVA protection in a sunscreen. Those with four stars, such as the Simple Suncare range, offer the highest available protection against UVA rays and sun-induced ageing. UVB rays stop at the skin's surface – this exposure can lead to intense photo damage, sunburn and tanning. An SPF number shows the UVB protection in your sunscreen. The Department of Health recommend a minimum SPF 15, but the closer you are to the equator and the higher the altitude, the more intense the sun's rays will be and the quicker your skin will burn.

Sun Protection Factor (SPF) indicates the amount of protection provided by the correct application of a product against UVB: for example, SPF15 increases your skin's natural protection against burning UVB rays by up to 15 times. Everyone's levels of natural sun protection are different and depend on the skin's natural melanin content. The lighter your skin type the more additional protection you need. There are four basic skin types: (a). Fair skin that burns (b). Fair skin that tans (c). Brown skin (d). Black skin. Skin state is also important. If you suffer from sensitivity in general or when in the sun, you need to look for a range such as fragrance-free, irritant-free Simple Suncare.

It is certainly a good idea to use SPF products on an everyday basis, if only to help prevent some of the premature ageing effects caused by UVA radiation. Daily SPF protection should ideally be considered since most UVA radiation is present all year round. Most daily moisturisers contain UV filters, often with SPF 15 protection. The face and hands are most exposed so choose a moisturiser, such as Simple Regeneration Age Resisting Day Cream (SPF15) for added reassurance and to help protect skin against the ravages of premature ageing.

Some sunscreens may break down during prolonged exposure to UV radiation. Photostable means that the level of both UVA and UVB protection is maintained between applications. All Simple Suncare products are photostable.